Dynamic Retargeting vs Dynamic Remarketing

Even if the two terms are sometimes used interchangeably, there is a distinction between them.

Dynamic Remarketing is Google’s term for Dynamic Retargeting, and it’s a product that was recently added to their offerings for advertisers. Quite similar to dynamic retargeting services offered by independent platforms, Google’s Dynamic Remarketing uses cookie-technology to generate advanced customized ads. Dynamic Remarketing helps eCommerce businesses serve ads based on the browsing behavior of visitors, displaying only the ads that have the greatest odds to generate website traffic and to increase conversion rates. For the moment, Google offers the Dynamic Remarketing service exclusively to vendors that have a Google Merchant account.

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