Best Marketing Automation Tool 2017 FORBES Best Marketing Automation Tool 2017 FORBES

How to increase online sales using a retargeting software tool

Retargeting.biz is a highly efficient way to increase your online sales. Marketers have concluded that only a small percentage of first-time visitors of an online store make an actual purchase. This is where Retargeting.biz comes and saves the day, attracting your potential customers back with targeted advertising.

Retargeting.biz uses marketing automation to increase brand awareness. Have you noticed when ads for different products you’ve recently browsed online start appearing on other websites and social media? This is a retargeting campaign that works via marketing automation and it’s being used successfully by many eCommerce businesses.

The technology behind Retargeting.biz is simple and efficient, relying on cookies to target potential customers who have previously visited your website. Using cookie technology, you can target your ads more precisely instead of having a banner displayed permanently to wide audiences.

You can display relevant ads to people who have visited a specific page on your website. Another efficient tactic is to target visitors who have added products to their shopping cart and then abandoned it. An abandoned cart is a sign that the potential customer was intending to make a purchase, but due to different reasons, he/she decided to abandon it. Retargeting’s job is to remind your potential customer about the shopping cart and stimulate him/her to complete the purchase by offering them a small discount or no shipping fee.

How to increase online sales with Retargeting.biz in 3 different ways

Remind them about the products they are interested in

A lot of people simply forget what they were looking for on a certain page. The solution is to retarget them and remind them about the products they were already interested in! It’s simple and efficient! We offer you 3 live triggers which can help you achieve that: Live Cart Abandonment / Live Cart Saver, Live product recommender, and Live dynamic subscription.

Re-position your products

If your product is too one-dimensional or a specific segment of visitors was not interested in it, just retarget your potential customers to a different page that contain products they might want to purchase. This is the essence of personalization.

Offer a discount

Very often, people don’t buy something because it’s too expensive. If you still want to sell your products without going into loss – offer them a discount or retarget your visitors to a different page, with products that have lower prices. You will be surprised to find out that 25-60% of people come back and make a purchase solely because of the discount. Use our Live product recommender trigger to redirect your potential customers to products that suit their needs.

Retargeting for E-Commerce will boost your online store sales up to 100%

Start your 14 days free trial right now!
Start Your Free Trial

No credit card needed, no commitments.