Best Marketing Automation Tool 2017 FORBES Best Marketing Automation Tool 2017 FORBES

CRO marketing – the foundation of a marketing automation platform

Retargeting.biz helps you increase your ecommerce sales through marketing automation and CRO marketing.

There are four basic steps that you need to fulfill in order to have a successful retargeting campaign:

1. Identify the right customer
2. Send the right message
3. At the right time
4. Using the right message

The purpose of Retargeting.biz is simple – to continuously increase value for your eCommerce business. This is achieved using marketing automation technology that is built upon data driven strategies. This provides you with customer insight and data that enables you to personalize your communication with your website’s users, through efficient cross channels, in order to encourage, engage and convert your visitors into customers.

CRO marketing focuses on Conversion Rate, which supports your website’s performance by improving the ratio of visitors that convert into customers. CRO also has an influence in increasing sales, CTR (click-through rate) and other indicators that do not require an increase in website traffic.

 

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization is an important part of every online marketing strategy. It consists of making your visitors take an action that relates to your objectives. If used properly, conversion rate optimization improves your website’s performance, based on a marketing automation software that offers you useful information and analytics about your customer’s browsing behavior and interests.

Instead of getting more traffic on your website, CRO marketing focuses on making the most of the existing traffic and turning your visitors into customers. Before starting optimizing your conversion rate, make sure your website already has a good amount of direct, organic and paid traffic.

The advantages of using a CRO marketing tool

A CRO marketing tool like Retargeting.biz saves you time and money in the long run. Also, it helps you gather qualitative data about your customers. With the monitoring and analytics feature, you can easily identify your visitors’ buying intentions and understand their browsing behavior.

Retargeting for E-Commerce will boost your online store sales up to 100%

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