Best Marketing Automation Tool 2017 FORBES Best Marketing Automation Tool 2017 FORBES

The best agency tips for conversion rate optimization

Conversion Rate Optimization (CRO) has grown in popularity, being embraced by most of the top eCommerce businesses in order to increase their online sales revenue.

We offer you two conversion rate optimization agency tips that will help you build an efficient conversion rate optimization strategy:

1) Analyze your visitor’s behavior

Analyzing your visitor’s browsing behavior involves identifying areas or elements on your website that are obstacles between you and your visitors, obstructing them to convert into customers.

With behavior analysis tools, you can obtain useful insights like:

• Discovering key elements on certain pages of your website that are getting ignored by your visitors.
• Finding elements that are distracting users away from the main content
• Comparing click and scroll behavior between different segments of your users

2) Personalize your CRO strategy

Even though “personalization” has become a trendy word in the world of digital marketing, it is still ignored by many online businesses. A report issued by Exact Target concluded that only 29% of marketers invest in a personalized CRO strategy.

Whether you have an eCommerce business, offering personalized content to your visitors will improve the user experience and, hence, the conversions. eCommerce Businesses offering website personalization report a 14% uplift in their sales.

 

Retargeting for E-Commerce will boost your online store sales up to 100%

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