Best Marketing Automation Tool 2017 FORBES Best Marketing Automation Tool 2017 FORBES

Conversion Rate Optimization

CRO, or Conversion Rate Optimization comes from using advanced analytics in order to increase your website’s capability to turn visitors into customers. It also means that you can get a better Return on Investment (ROI), due to more effective use of your traffic. Using Retargeting for optimizing your conversion rate, you will earn competitive advantage, increased online sales and better results with other KPIs (key performance indicators).

CRO, or Conversion Rate Optimization, is strongly related to the practice of A/B testing two versions of a website or a marketing automation instrument against one another, in order to identify the version that converts better. CRO involves testing numerous factors on your website to see if and how they impact your conversion rate. It may involve testing large elements, like an entire checkout process, or small ones, like the color of a button or the text font of an ad. A better conversion means more leads, more subscribers, more contact forms, more purchases and, most important, more customers.

The benefits of using Conversion Rate Optimization

The greatest benefits of CRO are related to customers and revenue. But using Retargeting for your conversion rate optimization will bring you benefits that go beyond money and leads.

Here are three of the most important benefits of using CRO on your website, that are also important aspects to take into consideration when building a conversion rate optimization strategy:

1) You’ll make decisions based on data and facts, not on personal impressions

Before CRO was born, if you wanted to make a change to your website, you probably took decisions based on personal impressions or assumptions, like “I think we should change the layout of this page because probably will do better if..”.

Conversion Rate Optimization ends the “I think” era and steps into the “I know” era. With CRO, you can actually put your ideas to test and evaluate the results. That way, if your visitors prefer one version over another, you can simply choose the one that is the most effective. Using A/B testing and Multitesting and evaluating the results, you will be able to make better decisions based on data and facts, with increased chances to run a successful retargeting campaign.

2) You will get better results, based on the decisions taken

When you use the collected data obtained from CRO testing to make decisions, you will be happy to discover that you obtain better results. For example, if you change the color of a live popup ad’s button because Multitesting has proved 10% more potential customers click it, you will increase your CTR (click-through rate) with at least 5%, compared to an unknown percentage of conversions from changes you make without testing.

3) You will increase your online sales revenue over time, on a long term

Although many marketers speak about conversion rate optimization as a mine of gold, underlining the increase in revenue CRO can provide you, you shouldn’t expect your sales to explode in the first week after starting using CRO testing. Instead, expect incremental online sales revenue that you will notice gradually, on a long term.

While some A/B tests can find contextual opportunities to make large amounts of money, this is not the main benefit of using CRO. The biggest advantage of using Conversion Rate Optimization to increase revenue is that it can help you create long-term strategies to improve your website’s performance and increase your conversion rate.

What instruments does Retargeting use in order to run a successful Conversion Rate Optimization program?

Retargeting’s greatest asset is its capability to raise brand awareness in front of your visitors while they browse the internet. However, the efficiency of the retargeting ads gradually loses its power if the same ads are displayed to your visitors over time.

This is where the Analytics and Multitesting feature of Retargeting comes and saves the day!

Retargeting is the best analytics and multitesting software, due to its multitesting capabilities that can be applied to all our triggers:

  • Live Triggers: Live Cart Saver, Live product Recommender, Live Dynamic Subscription
  • Email Triggers: Cart Saver, Browse Behavior, Bounce Behavior, Product of Interest, Cross Sell, Dynamic Subscription, Inactivity, Happy Birthday, Social Sale, FAQ/ Help, Black Friday, Wish List.

You can run tests for each and every single one of the email or live triggers and be certain that you are using the best message in order to get even higher conversion rates and revenue.

Setting up multiple variations for a message is incredibly easy and it takes less than 1 minute. You can run how many tests you want, and measure the results directly on each message.

In addition, Retargeting is the only marketing automation software for CRO that offers you the possibility to pay for it ONLY if it brings the expected results, paying us a commission for the sales generated with Retargeting. Simple and easy, right?

More than that, we offer you a 14 days free trial, so you can convince yourself about the efficiency of Retargeting in improving your Conversion Rate Optimization!

If you have any further questions about CRO or its benefits, feel free to contact us at any time. We can’t wait to hear from you!

Retargeting for E-Commerce will boost your online store sales up to 100%

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